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Sun Tzu

Sun Tzu (6th century BC) was a General, military strategist, and author of The Art of War, an immensely influential ancient Chinese book on military strategy; also known as Sun Wu, and Chang Qing.
Found 82 thoughts of Sun Tzu

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Sun Tzu

Opportunities multiply as they are seized.

Sun Tzu

Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.

Sun Tzu

The ruler cannot mobilize the army out of personal anger. The general cannot engage in battle because of personal frustration. Anger can revert to happiness, annoyance can revert to joy, but a vanquished state cannot be revived, the dead cannot be brought back to life.

Sun Tzu

Victorious warriors win first and then go to war, while defeated warriors go to war first then seek to win.

Sun Tzu

Thus, though we have heard of stupid haste in war, cleverness has never been seen associated with long delays.

Sun Tzu

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected.

Sun Tzu

War is a matter of vital importance to the State; the province of life or death; the road to survival or ruin. It is mandatory that it be thoroughly studied.

Sun Tzu

Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.

Sun Tzu

The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.

Sun Tzu

The opportunity to secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.

Sun Tzu

If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result is victory, then you must not fight, even at the ruler's bidding.

Sun Tzu

You have to believe in yourself.

Sun Tzu

Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.

Sun Tzu

The skillful leader subdues the enemy's troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field. With his forces intact he disputes the mastery of the empire,

Sun Tzu

He who exercises no forethought but makes light of his opponents is sure to be captured by them.

Sun Tzu

He who is prudent and lies in wait for an enemy who is not, will be victorious.

Sun Tzu

It is imperative to contest all factions for complete victory, so the army is not garrisoned and the profit can be total. This is the law of strategic siege.

Sun Tzu

He who knows when he can fight and when he cannot, will be victorious.

Sun Tzu

Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.

Sun Tzu

Know thy self, know thy enemy. A thousand battles, a thousand victories.

Sun Tzu

The proximity of an army causes prices to go up; and high prices cause people's substance to be drained away. When their substance is drained away, they will be afflicted by heavy exactions. With this loss of substance and exhaustion of strength, the homes of the people will be stripped bare, and their incomes dissipated.

Sun Tzu

So the important thing in a military operation is victory, not persistence.

Sun Tzu

The art of giving orders is not to try to rectify the minor blunders and not to be swayed by petty doubts.

Sun Tzu

The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.

Sun Tzu
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